How Google Organizes Information In 2021 Serp Search Results

Google discusses how its search index is organized, and how it makes SERPs appear more informative. This news they publish on their official blog site.

The document discusses Google's primary purpose in presenting search results. Most importantly, Google aims to organize information in search results in a way that's easy to scan and digest.

Google's biggest challenge today is not just indexing everything out there, but presenting it in a way that's useful and accessible to searchers.


How Google Organizes Information

In Google's early days, its search index was updated only once a month. Now, there's so much information to set up that Google's search index never stops updating.

Making search results easy to scan and digest is the most noticed, and SERPs will often be presented in different formats according to the information being searched.

"When looking for a job, you often want to see a list of specific roles. Whereas if you're looking for a restaurant, looking at a map can help you easily find nearby places. ”

Google offers a variety of features designed to make search results easier to scan, such as:

 Video and news carousel

 Rich Snippets for recipes

 Labeling for reviews

 Knowledge panels for people, companies, and events

This feature is very common on mobile devices, where the results have evolved from the beginning only 10 traditional blue links, now having an average of 26 links on the search results page on mobile devices.

Google says the addition of rich snippet features is mutually beneficial for searchers and blog publishers. People can find what they're looking for more easily, and websites have a greater chance of appearing on the first page.

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How Google Ranks Search Results

Another way Google organizes information in a way that's useful to searchers is by ranking it to show the most useful information at the top.

"To make all this information useful, we must also order, or rate, the results in a way that ensures the most useful and reliable information rises to the top.

Our ranking system takes into account several factors – from what words appear on the page, to how fresh the content is to determine what results are most relevant and useful for a particular query"

Google concludes its explanation by saying rankings are dynamic and understanding the meaning of queries can change every day.

To keep up with these changes, Google continues to evaluate the quality of search results to make sure they still provide the most relevant information.

Thousands of changes are made to search results every year. From small, largely unnoticed changes, to key core updates that affect all search results around the world.

Although it is not difficult for Google, they continue to try to develop their search algorithms in the future.

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