How to Check Website DA PA & How to Improve It

Checking the DA and PA blog or website regularly is necessary. DA (Domain Authority) and PA (Page Authority) are indicators that function to make it easier for users to review the overall performance of the website.

The hope is that after you check DA PA and know the score, you can have a chance to improve website rankings.

But, how to increase DA and PA scores? Do they have the effect of increasing rankings in search engines?

Well, this will answer the questions above. We will discuss several things from understanding DA and PA, how to check DA PA, and various determinants of DA PA scores on blogs or websites. Come on, let's read!


Table of contents

1 What are Domain Authority (DA) and Page Authority (PA)?

2 How to Check DA PA Blogs and Websites?

3 Determinants of Domain Authority Score

4 Tips to Increase Domain Authority (DA) and Page Authority (PA)

    4. 1. On-Page SEO Optimization

    4. 2. Off-Page SEO Optimization

    4. 3. Technical SEO Optimization

        4. 3. 1. Register Your Website to Google Search Console

        4. 3. 2. Create an XML Sitemap

        4. 3. 3. Troubleshoot Duplicate Content

        4. 3. 4. Install SSL (Secure Sockets Layer)

        4. 3. 5. Enable Google AMP

    4. 4. Create a Mobile-Friendly Website

    4. 5. Increase Website Page Speed

    4. 6. Increase Social Signals

    4. 7. Do Competitor Content Research

    4. 8. Build Quality Backlinks

    4. 9. Create Easy-to-Read Content

    4. 10. Create New Content Regularly

5. Cover


What are Domain Authority (DA) and Page Authority (PA)?

Domain Authority (DA) is a number or score developed by Moz – one of the popular SEO tools – to predict the chances of a website ranking in search engines. This scale counts from a number from 1 to 100.

The higher the DA score of a website, the higher the chance of the website to be in the top position of search engines.

However, that does not mean that DA is the only determining factor for website ranking on Google. The DA score is just a prediction and not an official metric used by Google to determine website rankings (a detailed explanation of this, you can see in the section on determining the DA score).

Besides Domain Authority, you should also be concerned with the Page Authority (PA) score. Page Authority is a score that was also developed by Moz to show the chances of ranking website pages in search engines.

The scale of the PA score also applies from 1 to 100, the same as the score on the DA. The higher the score, the higher the chance that the website page can rank high in search engines.

By knowing the PA score, you can also evaluate which parts of the content need to be improved to outperform the competitors.


How to Check DA PA Blogs and Websites?

To be able to find out how much the DA PA score is not difficult. Because you can just follow the guide to check DA PA blogs and websites from us below.

  * To be able to check DA PA, you need to visit the Moz tools link at https://analytics.moz.com

  * Enter the address of the website or blog in the analysis column. 

  * After that, you will be shown an overview column containing DA scores, Linking Domains, Inbound Links, and Ranking Keywords.

  * If you want to see the PA score, click Compare Link Profiles in the left sidebar menu.

  * Then, click Exact Page to check DA PA at once.


Domain Authority Score Determinants

Please note that there are about 40 more factors for Moz to determine the DA score on a website. While Google has more than 200 factors to determine website ranking.

In addition, the definition of each score is also very relative. There is no accurate explanation that says a score of 30, 50, 70, and so on, is a good or bad score.

Although there are more than 40 factors that determine Domain Authority scores, there are several factors among which the most influential, namely:

  * Quality backlinks – one backlink from a popular website is far superior to two backlinks from a low-quality website. So, make sure you don't just take into account the quantity/number of backlinks. But also the quality. You can see tips on getting quality backlinks on this page.

  * a High number of referring domains - getting two backlinks from two different websites will improve the DA score - than getting a large number of backlinks from the same website.

  * Quality of content – ​​content is the main factor of SERP. So, it's no wonder why the quality of the content on the website also affects the score on DA.

* Social signals - Domain Authority assesses website popularity through social signals or engagements such as many shares, likes, and comments.

  * Search Engine Friendliness - Search Engine Friendliness is the quality of the overall structure of a website. This factor is important in DA scoring. He will assess whether the use of the website is user-friendly or not.

Well, after you know some of the most influential DA factors, maybe your next question is: Is Domain Authority still important for a website?

Urgent. Because Domain Authority was created as a comparison metric between the quality of your website and competitors' websites. That is, if your DA score is lower, use the results for evaluation material so that the quality of your website can be further improved.

Perform analysis from various sides. For example in terms of inbound links, backlinks, website speed, CTR (Click Through Rate), domain popularity, and so on. With the increasing quality of the website, the chances of getting to the top rankings in search engines will be even greater.


Tips to Increase Domain Authority (DA) and Page Authority (PA)

It is not easy to be able to increase Domain Authority and Page Authority scores in a short time. This is intentional - considering Google's SERP competition is unpredictable and competitive.

Therefore, the best way you can do is to update the overall website SEO; both off-page and on-page. Here are some of our tips for increasing DA and PA scores on websites:


1. On-Page SEO Optimization

On-page SEO optimization is the foundation for having a quality website. And of course, he is also a supporter of Google to put your domain in the top position in search engines.

Because on-page SEO optimization will make it easier for Google to understand your website and its contents – whether it is relevant to user requests or not.

Some of you may already be quite familiar with all the factors of on-page SEO. However, we will highlight what factors are the main actors, namely:

  * Update quality and useful content for users.

  * Optimization of titles, meta tags, meta titles, and descriptions.

  * Structured headings and subheadings (H1, H2, H3, and so on) on each content.

  * Use of keywords as natural as possible and avoid keyword stuffing.

  * Optimization of videos, photos, and other media in each content.

  * Added internal links to other pages.

  * Simple permalinks.

Various complete tips on optimizing on-page SEO, you can follow directions in our article on 15 Steps of On-Page SEO Optimization for Websites and Blogs.


2. Off-Page SEO Optimization

If on-page maximizes things internally (inside the website), off-page prioritizes things externally (outside the website). Similar to on-page, off-page SEO has various factors that don't just revolve around link building.

What is link building? Link building is a technique to get backlinks. Or simply another website that directs a link to your website.

But besides link building, many other important factors support the quality of off-page SEO such as; business listings, brand mentions in online media, reviews, and engagement on social media.

To better understand off-page SEO, you can learn the tips in Off-Page SEO: How to Optimize in 6 Steps.

Side note: It's useless if you've worked hard to optimize on-page, but did nothing on off-page. Like wearing shoes. Can't you just use your left to walk? Likewise with on-page and off-page SEO, both of which must be done in tandem.


3. Technical SEO Optimization

Technical SEO is the foundation of successful on-page and off-page SEO. In general, technical SEO refers to the basic structure of a website. If your website structure is neat enough, automatically search engine bots will find it easier to crawl your website.

Crawling or web crawling itself is the process of indexing a website to support the visibility of a website in search engines. So, when users enter certain keywords related to your content, then your page/website will appear in search engines.

Technical SEO optimization is so important. And covers a very broad aspect. But this time, we will mention just a few that have the most influence on DA and ranking, namely:


1. Register Your Website to Google Search Console

Google Search Console is a free tool from Google that allows you to submit your website to search engines for indexing.

When you are ready to launch your website, you must submit an XML sitemap to Google Search Console. So that he can easily crawl your new site and display it in search results.


2. Create an XML Sitemap

As the previous point said, you need to submit an XML sitemap to Google Search Console to get indexed. Then, what is an XML sitemap? An XML sitemap is a list of web pages in XML format that can be read by search engines for users to access.

How to make it is also very easy. You can use the help of a WordPress plugin with Yoast SEO or the Google XML plugin. You can read more in How to Create a Sitemap in WordPress.


3. Troubleshoot Duplicate Content

When you have similar content across multiple pages of your website, this is referred to as duplicate content. Duplicate content should be avoided as it can confuse search engines – which content to rank for.

As a result, conditions like this will affect the performance of your page in search engines and also SEO performance. However, you don't need to block or delete them. You can create canonical links to distinguish which content is original and which ones you want to improve in search engines.


4. Install SSL (Secure Sockets Layer)

Search engines want to make their users always feel very safe accessing websites. That is why you need to install SSL (Secure Sockets Layer). SSL is a website security certification, which is indicated by a change in the URL.

If before installation your URL starts with "HTTP" when SSL is installed the URL will change to "HTTPS". In addition to providing security guarantees such as avoiding data theft/miss transmitting data - SSL can also increase the reputation of your website in the eyes of Google.

You can see our article on What is SSL? Is SSL Important for Websites? to know how to install SSL on a website.


5. Enable Google AMP

AMP (Accelerate Mobile Pages) is a technology to speed up website page loading on mobile devices. It works with three components namely AMP HTML, AMP JavaScript, and AMP Cache.

Each of them has a role to suppress the factors that make the website load slow. However, AMP can only be enabled on certain types of content. Especially static content such as articles or news. But even so, its function is very important to improve overall SEO performance.

Due to the fast loading of the website, it is more likely that more users will read and share your content. Automatically, your page ranking also has the opportunity to rise in search engines. Usually, websites that activate Google AMP also have a lightning sign like this.

Then, how to activate it? You can follow the steps in our article on What is AMP? Definition, Advantages, and How to Use It.


4. Create a Mobile-Friendly Website

Having a mobile-friendly website is now not just an option, but a must. Why? Here are some reasons:

  * The number of users who access the internet from mobile is greater than from desktop.

  * Google prioritizes indexing of mobile versions of websites, so it will be difficult to index websites that are not mobile-friendly.

  * Influence on ranking in search engines.

  * Websites with non-mobile-friendly versions will have an impact on DA scores. This was triggered by Google's insistence that mobile-friendliness is an important requirement for website ranking.

There are many ways to make your website mobile-friendly. Starting from choosing a theme, using fonts, optimizing images, reducing pop-ups, and others. You can read the complete guide directly in our review on 8+ WordPress Plugins to Create Mobile Friendly Websites.


5. Increase Website Page Speed

One of the determining factors for ranking on Google is page speed or website page speed. This factor has also been implemented by Google since 2010. To check the speed of your website, Google provides a tool that can be taken into consideration for your evaluation, namely the PageSpeed ​​Insights tool.

Just by placing your website/blog link in the analysis box, the tool will display the audit results of website speed as in the example below.

From the results of the audit, you can get insight into what needs to be done so that the website load can increase. But sometimes, some technical issues are often difficult to handle on their own, so they need the help of the developer.

If you don't have a dedicated developer to work with, you can do things like:

  * Remove unnecessary plugins.

  * Upgrade the WordPress version or plugins as needed.

  * Contact your hosting service provider and request a server performance report. Or if necessary, you can upgrade to a more powerful server.

  * Using the Cache plugin.

  * Optimized the size of media such as images and videos.

  * Use a CDN (Content Delivery Network) if you have large CSS files and a lot of media usage.


6. Increase Social Signals

Social signals indicate the number of shares, likes, and social media visibility on a website. These are the important factors in supporting ranking, organic traffic, and the number of backlinks.

With a high volume of social signals, search engines will judge your website as having quality and useful content. That's why social signals are also important to increase a website's Domain Authority score.

There are various social signal strategies that you can do such as posting content on various social media platforms, using attractive visuals (photos or videos), creating contests and giveaways, working with influencers or well-known brands, and so on.


7. Do Competitor Content Research

Before creating content, it's a good idea to research competitors' content on similar topics. Take, for example, you want to write an article about "best Cache plugin". You can enter the keyword "best Cache plugin" on search engines and analyze the content that appears in the top three rankings.

Find out what keywords they use, the content of each heading and subheadings, word count/content length, what sources are used, and so on.

After that, then you start focusing on the content to be created. Create content that is more complete, interesting, and quality than competitors. You can also add supporting elements such as images, videos, infographics, tables, and others to add value to the content.


8. Build Quality Backlinks

Backlinks are not only important to support your DA score, but also your PA score. However, make sure your backlinks don't come from random websites. The popularity of the website also needs to be taken into account to get quality backlinks.

How to? First, your content must be quality. If not, your chances of getting backlinks will be even more difficult because they compete with other superior content.

Second, promote content on social media. This is important to increase the volume of your page's social signals. At the same time attract other websites to be willing to provide backlinks to your content.

Finally, take advantage of guest blogs writing to other sites that are still in the same industry as you. This action is quite likely to support exposure and exchange backlinks with other websites.

Oh yes, in addition to backlinks, strengthening internal links is also the best way to increase your Page Authority score. Ideally, you can link to related content to support search engine visibility. In addition, internal links are also effective in reducing the website's bounce rate.


9. Create Easy-to-Read Content

In addition to prioritizing the quality of the content, the writing format is also important. This is the reason users are more comfortable lingering when viewing your page. Writing with a messy structure will trigger lazy users to return to visit. And as a result, your Page Authority score is getting harder and harder to grow.

Start by creating a mobile-friendly page. Only then can you pay attention to other aspects, such as:

  * Create headings and subheadings in a structured manner.

  * Add bullet points or numbered lists to make it easier for readers to skim the content.

  * Give white space between paragraphs so it doesn't look full.

  * Use a font type and size that is comfortable to see.

  * Bold every important sentence so that it is easy for users to remember.


10. Create New Content Regularly

Creating fresh content regularly is the last step that should not be missed. The benefits are not only increasing the PA score. New content also drives visitor growth, popularity, indexability, and overall SEO performance.

Don't forget to regularly update your old content. Either by extending the content of the article, adding new keywords or adding internal links. Every time you optimize a page, search engines will re-index. This method is quite effective in supporting page rankings with specific keywords.


Closing

It is highly recommended that you check your DA PA website or blog regularly. So that you can know the development of your website compared to competitors.

However, do not be too obsessed with the score of both. As we explained earlier, DA PA is just a number to help you compare the quality of one website to another.

From there, you can see which parts you need to improve so that the quality of the website can be better. Whether the SEO is on-page, off-page, technical, or otherwise.